BULK_x_ANTHONY_JOSHUA
Own_it_campaign
WHATEVER YOUR GOAL…
This creative is based on the human element of training and personal goals, allowing us to call out product recommendations and USP’s. Bulk have extensively researched how their brand was perceived by customers and the also the public. A need for a human, accessible message was calling out tobe portrayed.
We targeted the resolution months after christmas using heavyweight boxing icon Anthony Joshua to give guidance and show that our goals are reachable. Real Life workout stories.
Notes to self. Goals and ambitions. An editorial feel with handwritten messages and montage layered imagery. Taped up. By no means perfect.
Whatever your goal. OWN IT.
DISCIPLINES
Creative Direction
Art Direction
Graphic Design
Copywriting
Video Team & Director:
Oli Hillyer-Riley
The Own It campaign ran for the entire of January 22 and into the months after inspiring people to own their personal fitness goals. A takeover of Bulk.com, CRM, Social channels alongside an Out Of House Campaign all over the UK spread the message and resulted in thousands of people making change and driving significant sell thru on all Bulk channels.
Oli Hillyer-Riley and his team created this beautiful film, delivered with heavyweight boxing icon Anthony Joshua and some the cream of Bulk’s ambassadors; Explaining why Bulk are the market leader in sports nutrition.
