Don_Julio:
La_Primavera
Global Toolkit
Under the umbrella of brand experience agency TBA, we worked in sync with Don Julio to develop a global strategic toolkit for the execution of its ‘Cantina La Primavera’ brand world.
Consisting of a descriptive and meticulous ‘How To’ guide concerning colour palette, materials, styling and design, BLOOD created a bible for the brand’s look and feel – a visual touchstone to cement their vision and guidelines in the worldwide marketplace.
DISCIPLINES
Creative Direction
Strategy
Illustration
2D Layout
3D Visualisation
All the necessary 2D templates were designed to ensure brand consistency for future activations – each living within a multi-tiered activation strategy targeting different market territories – and a visual language was communicated by detailing use of textures, planting and props.
