ellesse_AW22
PRODUCT_LAUNCH
DESIGN_&_BUILD
NATURAL STATE
Back with our partners Ellesse for their AW22 seasonal Launch. Post Covid-19 and able to build again, we delivered full global launch creative, taking it from concept right through to final execution. with a fresh logo mark and identity skinned set.
The NATURAL STATE set featured a massive video wall, mannequins, bespoke lighting and rocks and boulders to bring the outdoors.
DISCIPLINES
Creative Direction
Art Direction
Photography
Production & Build
2D Design
Video Edit
Throughout the launch we built and edited multiple videos that supported the live stream as the team delivered to global partners the direction for the season. Our video wall sported many edits that dug deep into the ethos behind the Natural State concept.
Alongside all of the above, we have to design and create seasonal themed assets for the global team.
Documents, Decks, Textures, Background and styles.
FOOTAGE COURTESY OF LA FAMILIA
