ellesse_ss22
PRODUCT_LAUNCH
DESIGN_&_BUILD
A line in the sand
Back with our partners Ellesse for their SS22 seasonal Launch. Post Covid-19 and able to build again, we delivered full global launch creative, taking it from concept right through to final execution being fully sustainable in build.
The A LINE IN THE SAND set featured a massive video wall, all backdrops were built and created using recycled materials. Mannequins, bespoke lighting and two levitators with Ellesse footwear on constant rotation.
DISCIPLINES
Creative Direction
Art Direction
Photography
Production & Build
2D Design
Video Edit
Throughout the launch we built and edited multiple videos that supported the live stream as the team delivered to global partners the direction for the season. Our video wall sported many edits that dug deep into the ethos behind the A LINE IN THE SAND concept.
Alongside all of the above, we have to design and create seasonal themed assets for the global team. Documents, Decks, Textures, Background and styles.
