ELLESSE X
TOMORROWLAND_2022
ALPE D’HUEZ,_FRANCE
LET IT SNOW
Our good friends and partners at the Italian sports apparel brand Ellesse, are pleased to announce the start of a three-year partnership with the electronic music festival based in the Alps, Tomorrowland Winter.
As the official sponsor, Ellesse will be working with the festival to bring its rich heritage of fashion-meets-sport to the Alps.
At Blood we exist as the main creative partner to deliver the creative ID for each season including, graphic treatment, product branding, creative & art direction across multi content.
DISCIPLINES
Creative Direction
Art Direction
Graphic Design
Video Edit
Production Creative
Blood brought the creative through in the Ellesse Snowpark; container wraps, flags, decals on rails, deckchairs and large format signage were installed to elevate the brands presence on the slopes.
In and around the festival, we decked out the Tomorrowland boutique with artwork and print in the window displays. Out of House Advertising was delivered in all ski lifts and train stations in the Alps D’Huez resort alongside a fluid development of graphic & video content for all global social media channels.
