Ellesse
SS20_Launch
Design & Build
Italian heritage sportswear brand Ellesse took over London’s impressive music and culture venue, Printworks London, for its SS20 product launch.
BLOOD executed the full design and build, bringing to life SS20 hero stories for the brand’s heritage and sports apparel lines. To showcase the footwear, BLOOD created a 20m-high sneaker display wall, highlighting the forthcoming season’s ‘Shoes with Stories’.
Guests were treated to street food, sneaker customisation, and a special preview of the brand’s focus on ski for AW20.
DISCIPLINES
Creative Direction
Art Direction
Production & Build
Set Design
Logistics
Graphic Design
Activation
Other dedicated areas at the immersive launch event hosted a live Q&A with…
world-renowned sneaker collectors Khalli Vegas, Kish Kash and Sneakerqueen, as well as curated trend insight from international lifestyle platform, Highsnobiety.
