SWEATY_BETTY
FEMTECH_CAMPAIGN_
Motion & Animation
Meet the new all-fluid protection Leak Protect Power Leggings and ultra-soft All Day Maternity Set, plus a special edition of the Athlete Workout T-Shirt from Sweaty Betty
SB teamed up with revolutionary female healthcare provider @hertility_health, who come with science-backed insight to support their new collection.
Blood were briefed to bring motion and messaging in to their shoot campaign to add depth and bring the Fentech brand identity to life in video.
DISCIPLINES
Campaign Creative
Motion Design
Animation
Because when it comes to menstruation, maternity and menopause, Hertility are the experts. With a deep understanding of women’s hormones and how their bodies change at every life stage, their insights tell us why this collection is so needed.
Together they both are raising the bar for every woman, for any life stage.
WRAP_AROUND
Extracting shapes from the FemTech lock up, we animated and wrapped ribbons around our subjects to amplify the protection element of all products featured.
