5th Birthday

Nik Southern, founder of florist Grace & Thorn, approached us to create a birthday identity to celebrate five years of business.

Grace & Thorn is one of London's hottest florists, with stores in both East and West London. Its visual identity is impactful, trend-savvy and playful. The idea to create a big framework in the shape of a number 5, intertwined with florals and foliage, took shape from the seed of an idea for a photoshoot.

This offshoot eventually did a 360, and became the ID for the event in print.