Brand Identity

A new brand needs a strong entrance – but simplicity is key.

Knowing this full well is the founder of stylish, fashion-forward nail salon House of Lady Muck – Laura Southern, who upholds a clear vision of a powerful, colourful and fun brand that provides an excellent service. Laura packed in her fashion career to follow her side hustle dream to create House of Lady Muck.

She approached us with a need for a clear bold visual identity. By implementing the name as an acronym – HOLM – we created a sophisticated, simple and impactful branding that plays out beautifully across all brand collateral. BLOOD’s sister agency Mercy also designed and styled the House of Lady Muck nail bar in Topshop’s London flagship.