Kickers_
Vegan_TOOLKIT
MAKING_CHANGE
A design based layout toolkit was requested by Kickers so they can activate artwork and point of sale in their main trend led doors in the UK.
Falling in line with their synonymous Back to School Campaign and spreading a creative layer across Comfort, Durability, Core and Fashion styles but mostly to amplify their brand new Vegan offering.
DISCIPLINES
Graphic Design
Toolkit Production
Photography
Retouch
Post Production
GraphiC_Code
Developing a graphic finish that was used as a universal asset helped to establish a framework for Kickers to create in-store, online, and social content graphics, showcasing each shoe alongside photo shoot content.
Cut out silhouettes and stickers helped the creative flow with consistent elements in each layout supporting copy and image.
Just_hanging_out
Both youth and teen models were captured to resonate for different trend led doors making sure we covered both angles for big Back to School moments.
SNAP_SNAP
These images were shot to create the blueprint for how the design toolkit was built. Making it easy for all retailers to see how their creative will look in advance.
