ELLESSE_LSR
PITTI_&_LAUNCH
2024_
BRAND_BUILDING_
From developing the visual identity for the LSR - we expanded the build out into activation, launch & point of sale for internal launches and trade shows. A product with a plan.
Toolkit designed. Assets created. A kit of parts that translate into design elements to build in any space
DISCIPLINES
Animation
Motion Design
Creative Direction
Activation
Set Build
Fabrication
Sound & Audio
KEEP_IT_MOVING
A custom LSR stand at Pitti trade show in Italy featured a fully custom animated floors & walls made from tight pitch LED screens. Long format looping footage constantly over all panels delivering a moving, visual feast of the LSR Creative.
As this was the first time ever anyone had seen the shoe in public the desire from brand was to make sure the stand stood out from the crowd.
PITTI_UOMO_ITALIA
LAUNCH_
An internal launch request allowed us to build a small set internally showcasing the LSR aesthetic and delivering all the internal content needed for all team, partners and staff to engage with the inital steps of brand content for the LSR in 2024.
PREVIEW_
The team had a chance to see brand new samples for AW24 in the flesh, on model with a step by step design breakdown of assets and features
THE_BIG_REVEAL
With everyone in the dark about the new LSR creative & sneaker, we built up aniticipation buy fabricating a pair of custom display cases so we could tease and reveal after the lunch interval.
Attendees had lunch and on their return, the walls had a fly poster campaign posted and there were two mysterious oversize shoe boxes.
