Speedo_
Sustainability_mark
SWIM SUSTAINABILTY
As we strive to produce more conscious products and follow more sustainable methods, Speedo tasked us to frame their offer under a brand new umbrella logo mark.
Swim Sustainably houses their Eco offerings and will be the header for Speedo becoming a fully sustainable 360 company in years to come.
DISCIPLINES
Brand Identity
Creative Direction
Graphic Design
Global companies like Speedo appeal to global markets, so this became our inspiration for our mark. A full 360 approach to product, business and people. Sometimes the simple approach is the best.
A globe with hard edges leans in to the land we strive to protect. Wrapping the famous Speedo “Boom” and making the new Swim Sustainably mark the benchmark for all product to now be graded.
