SWEATY_BETTY
ROYAL_PARKS_HALF
MARATHON_2024
BRAND_BUILDING_
Sunday 13th October 24, London. For the 2nd year running, we activated an exclusive community hub for lead sponsor of Royal Parks Half Marathon, Sweaty Betty in Hyde Park. The space hosted their affiliated run clubs, partners and guests for a pre-race glam sesh and the ultimate post-race party. Design, Build, Vibes and everything in-between provided by us across production & activation.
DISCIPLINES
Activation
Set Build
Fabrication
Creative Direction
Photography
Event Management
RACE_DAY
This one was great to develop. We took our findings from last year and applied them to 2024 with a deeper understanding of the race.
Last year we celebrated the brand reaching 25 years of business.
THIS YEAR IT WAS FOR THE PEOPLE.
Photo_Moment_2.0_
We made sure that everyone got to experience and share their photos with the brand at the centre. 15m of photo wall with three individual winner’s podiums, a inset for crew pics, a relief text wall and a free stand 4 Dot logo.
Maximising brand awareness and presence, being as inclusive as possible to Royal Parks Half 20k runners. And boy was it busy!. All day people queued to show off their well earned medals.
Job Done.
YOUR_RACE
With everyone now able to share multiple pictures at our new and improved photo moment, all that was left was for everyone to do was to get out there, push the ground down with their feet and get those 13.1 miles in.
The message as always “Your Race, Your Pace”.
Sweaty Betty supported their affiliated run clubs, 10 Iron Women, Black Girls Do Run & These Girls Run along with many other runners.
YOUR_PACE
WARM_UP
COOL_DOWN
The guys at Frame develop mass warm up and cool down sessions where we everyone was encouraged to look after their bodies pre and post race.
CHEER_
This year saw us rock up to 2 Cheer Miles for the SB Cheer teams to make noise at.
First up, King Charles Island, Trafalgar Square where it was loud and proud. In addition, we added the legendary Speakers Corner spot for extra prescence!
We drafted in She’s Got Brass to help us turn up the vibe.
We also teamed up with drag Queens Ginger & Envy, plus a full dance troop to bring extra levels to King Charles Island & Trafalgar Square whilst we celebrated 20k runners doing their thing
POST_RACE
MAKING_MEMORIES
Back to the tent for food, drink and dance.
We celebrate our wins with the people we love.
Miss Gower & Fearney provided the soundtrack whilst we 2 stepped into the afternoon with great food and drink for the crew at Kerb.
A VIP Photobooth with Polaroid printout / Gif email was installed so we are always making memories
