Skilld_
BRAND_IDENTITY_&
APP_DESIGN
VIDEO COACHING ON DEMAND
Soon to hit the world with a bang is Skilld. Football Video Coaching on Demand. Skilld’s technology bridges the gap between grassroots players and elite level coaching. On one hand they are building a community of coaches that can monetise their down-time, whilst giving that knowledge-base back to grassroots. And on the other, the are connecting grassroots players to elite coaches digitally for affordable prices.
Blood have proudly partnered to develop and own the visual identity and creative direction as the brand grows and launches.
The team at Skilld tasked us with a vibrant and young approach. Neons and pop colours wrapped up in slick visuals and graphics. Wrapping up their revolutionary tech with a solid ID and colour palette.
DISCIPLINES
Brand Identity
Creative Direction
Graphic Design
Video Edit
After Effects Animation
UX Design
App Visualisation
PRIMARY MARK
Classic design with one job. It’s football. No Frills or gimmicks. Just straight up. The beautiful game has a goal.
ICON
Inspired by World Cup ball designs of the past but engaging the play button element in the centre to satisfy video on demand.
APP ICON
This guy is soon to be seen across the globe. Traditional in graphic but wrapped up in killer creative.
FFWD
Moving forward is the mission. The FFWD mark is used to link creative, swipe back and forth, buttons & call to actions.
APP DIRECTION / UX VISUALISATION
Skilld is created with coaches and guided by grassroots feedback. They have spent a lot of time on the training pitch learning and understanding what’s missing on both side of this marketplace.
We sat down and developed a visual aesthetic that was both slick and contemporary, but rooted in both football and youth culture.
