Škoda_
Ride_With_ME
An_early_morning_spin
Partnered with Leo Burnett and delivering for Škoda UK we invited a group of cycling influencers to bring a friend or family member who don’t normally ride and join us for an early morning ride around London’s Royal Regent Park.
An event that also consisted of a press and influencer breakfast on a lovely British summertime morning in August 2024.
DISCIPLINES
Event Activation
Photography
Motion & Video
Post Production
Fabrication & Build
Just_hanging_out
We brought together two groups of women: one group confident on a bike and another with some experiencing it for the first time. By connecting them, we empowered everyone to step out and try something new.
Creating an experience that hopefully sparked a love for cycling, no matter what standard, or level you ride at.
We invited the team from Fettle to be available for any maintenance needed, ensuring everyone's bikes rode safely and smoothly. Additionally, the team were on hand to help anyone with any specific issues to do with their bike.
The ride consisted of a 45 minute cycle around the inner circle of London’s Royal Regent Park, accompanied by Škoda ambassador and former pro cyclist Chanel Dowsett.
It was evident that cycling for both fitness and fun brings joy, as everyone rolled in with a big smile & positive vibes. Whether riding for fun or with friends it shows that taking part is the key to making change. All before breakfast too!
BEHIND_THE_SCENES
As part of the activation, we provided a branded photo opportunity with a personalised print photobooth, flags, cups, a fresh breakfast, and gift bags for everyone. Meanwhile, all the bikes were neatly displayed on custom Škoda bike stands.
