SPEEDO_BIOFUSE_GOGGLES
IDENTITY_&_PACKAGING_SYSTEM
2 MILLION GOGGLES A YEAR…
After over a decade with the same identity, Speedo reached out to us to take the identity down a new path for their BioFuse technology.
The range sells over 2 million pairs of goggles a year with no effort. It is market leader and boasts 92% of buyers actively knowing what they are purchasing before hitting the store. That’s brand power right there.
DISCIPLINES
Creative Direction
Graphic Design
Copywriting
Brand Identity
Packaging Design
Our primary BioFuse mark is based on flexibility & water. The logo pays homage to movement in water, following the lines of a classic front crawl and also the twisting nature of BioFuse comfort technology.
Supporting that, after 10 years with no update, we were so pleased to be able to develop and design the brand new BioFuse 2.0 packaging system that launched globally in Dec 22. With a 60% increase in sales, the consumer recption to the new creative has been insanely positive.
We look forward to this new Biofuse 2.0 era moving forward and watching it grown in market.
