SPEEDO_FASTSKIN_LZR
Global_launch_campaign
Faster is always possible…
With the new launch of their new Fastskin LZR range, Speedo approached us to get an art direction mindset on their proposed creative.
With the shooting the bag, Tweaks in typography, relevant retouch. Heavily leaning into grade and colour plus reworking the layout to get the creative into just the right space; We got the pop and impact it deserved.
DISCIPLINES
Art Direction
Graphic Design
Retouching
Colour Grade
We were inspired to work with this amazing video, aligning our creative and layout to fit. The use of LZR hyper yellow in message and highlighting the revolutionary space tech elements.
LAMORAL_SPACE_TECH
A patented technology that allows Speedo to stand out in the pool and in fabrication at the top of the world stage. The above creative was about space and clarity. Taking the above shoot underwater.
