Sweaty_Betty_
FIND_YOUR_POWER

GLOBAL SOCIAL MEDIA CAMPAIGN

Dive in. Flex out. Run free.

We all choose to move in different ways and for different reasons. But the one thing we know? Whether it’s 10 minutes or 10 miles, we always feel better for doing it. That endorphin high keeps us showing up again and again. Gaining confidence and building strength. Finding the power that’s always been within us.

Sweaty Betty tasked us with capturing the call of the wild, working out in nature, trying to hit those 1000 hours outside we need.

DISCIPLINES

Shoot Production
Direction
Photography
Motion & Video
Post Production

YOGA & TRAIN

Yoga with @soulbodybyphoebe. Train with @lydiajervis & @bestverionofliz

WILD SWIM

with @soulbodybyphoebe, @iamlaurenmahon, @micalm92, @lydiajervis & @bestverionofliz

RUN

with @iamlaurenmahon, @micalm92 & @lydiajervis

This spring, we’re challenging ourselves to move more outdoors. To breathe in the fresh air and find the joy in our fitness journey.

The spirit of sisterhood captured portrays the power these women have and how they embraced the elements everyday to get that hit of health the outdoors can provide.

FIND YOUR POWER