Sweaty_Betty_ICONS
POWER ICON BRA CAMPAIGN
Three Bras, Three Support Levels, A million ways to train.
However you wanna move, find your perfect, personalised support with Sweaty Betty’s innovative new Power Icon Bra collection.
We were tasked to capture and story tell the game-changing design behind Sweaty Betty’s super-flattering, feminine, breathable and adjustable sports bra.
DISCIPLINES
Shoot Production
Direction
Photography
Motion & Video
Post Production
REFRAME. REFORM. RECYCLE
We went training with Vicky, Melissa and Nina to highlight the new air-light spacer cups that keep the girls cool and dry when they’re working up a sweat.
