Sweaty_Betty_
Royal_Parks_Half_23
13.1 MILES TO PARTY
As Sweaty Betty embark as lead sponsor on The Royal Parks Half Marathon for the next 3 years, BLOOD were on hand to execute a 360 brand activation around making noise, empowering women, capturing the day and spreading the brands message.
Celebrating 25 years in the game is no joke so we doubled up the message and rolled out a full activation across the entire RHPM route and village.
All the elements inside the main Sweaty Betty parter marquee consisting of a 2.5m photo booth cube, freshen Up totems, seating for all, stage flats, serving hatches were fabricated and built in our London workshop as well as designing and developing an overarching Creative ID for the the event.
DISCIPLINES
Event Activation
Creative Direction
Fabrication & Build
Logistics
Shoot Production
Direction
Photography
Motion & Video
Post Production
CHEER ZONE
We took over Trafalgar Square corner for the official SB Cheer Zone. Hundreds of people gathered together to cheer on the 20k+ runners that grafted to complete 13.1 miles for multiple charities, brands and personal bests.
There were DJ’s, Dance Troops, Drag Queens, Megaphones, Placards, POSITIVE VIBES
MAKE THAT MEMORY
On of the main elements in the SB Marquee was a 2.5m cube photo moment, where everyone could make memories and share race stories. Once snapped they were emailed their picture and given a printed version to take home. Busy ALL DAY.
STRETCH IT OUT
Sessions developed for mass warm up and cool down were built with the Sweaty Betty team at the forefront using the native yoga message they are known for as well as setting people up for a great run. Oversize brand creative tells the 25 Years Strong story for all to see.
PAAAARTY TIME
The Main Hub was a 40m marquee draped and dressed to impress. It was by far the best space on site with great music, food and drink. This was place to celebrate the achievement of the race, hang with friends and colleague and rest up after a strong morning “embracing the pace”
We designed and dressed the empty space to cater for 300-500 people with bespoke build elements, dressing and staffing on site.
