Diageo
World_Class_2019
Creative Event Identity
Working collaboratively with global events agency and good friends, Rizer, BLOOD embedded themselves within to create a winning pitch and give birth to the overarching creative identity for Diageo’s annual World Bartender of the Year competition - World Class.
2019 took us to Glasgow, the home of Whisky, where our rationale and identity came to life in the form of the Glasgow Wordmark and 5 Whisky inspired cocktails all wrapped up in “Modern Tartan”. A tartan inspired by the legacies of celebrated Scottish artists Charles Rennie Mackintosh and David Batchelor. A meeting of two worlds with a tasteful twist… Future Heritage.
DISCIPLINES
Creative Direction
Art Direction
Event Identity
2D Design
Celebrating the surroundings, the creative worked with photography in halftone. Woven into our Modern Tartan lives the landscape of Scotland.
Expanding the Modern Tartan into a graphic treatment, the suite tailors our rationale in 5 classic Whisky drinks. A Highball, Rob Roy, Whisky Flip, Julep and an Old Fashioned, all interpreted with a bold, modern approach.
Layered angular abstract shapes that marry up with landscape photography creating an aesthetic that embeds Scotland within the drinks and wraps its self around Diageo Reserve Portfolio.
